For some people, it’s just a “must have brief note” in their balance sheet. For others, it is another -more or less important- way to achieve better sales. But, for very few people it is the basic in...

Dimitris Michopoulos who writes for Euro2day.gr’s Annual Edition Turning Points and The New York Times discusses how for an organization or product, and the term “love brand” now allude to responsibi...

While this may be an opinion that may initially sound extreme all the way through to outright provocative, there has never been a time historically when development, investment, beneficial bilateral ...

Crisis. A word that has been demonized and probably rightly so as it contains 8 concepts or notions spanning opinion, point of view, decision making, criticism, evaluation, trial, risk and opportunit...

Before the COVID-19 pandemic crisis, those involved in communications who argued that a critical change in people’s daily lives and how businesses would operate would take place very soon, were...

Living by the important corporate strategy slogan: The “lions” that must become “chameleons” and the importance of “Doing Well by Doing Good.” Usually the first reaction, when we have to confront ...

Looking ahead to 2030, how organizations and brands communicate will have a stronger, more direct connection to their own reputation. In turn, their reputation will be inherently dependent on the rep...