Before the COVID-19 pandemic crisis, those involved in communications who argued that a critical change in people’s daily lives and how businesses would operate would take place very soon, were...

Living by the important corporate strategy slogan: The “lions” that must become “chameleons” and the importance of “Doing Well by Doing Good.” Usually the first reaction, when we have to confront ...

Looking ahead to 2030, how organizations and brands communicate will have a stronger, more direct connection to their own reputation. In turn, their reputation will be inherently dependent on the rep...